17.8Kmembers*
Self build & Renovations NI
A community for people building, renovating and improving homes in Northern Ireland. A place to exchange experiences, ask practical questions and share recommendations.
Visit the community ↗Digital marketing. Northern Ireland & beyond.
CLIENTS. COMMUNITIES. OUR OWN BRANDS.Get noticed.
Get found.
Get enquiries.
Websites. Ads. SEO. Social. Content.
We help good businesses get in front of the right people — and give them a reason to get in touch.
Founder-led. Commercially minded.A bit more than an agency ↓
A bit more than an agency
We do this
for real.
We market other people’s businesses. We build communities. And we put our own ideas into the world. That gives us plenty to bring to yours.
01 / CLIENT BUSINESSESWe market
We build
We build
We market
businesses.
Roofing. Solar. Storage. Technical services. Real businesses with real customers to reach.
Meet the businesses ↗02 / COMMUNITIESWe build
audiences.
Two construction and home-building communities. A daily reminder that attention has to be earned.
Meet the communities ↗03 / OUR OWN STUFFWe build
businesses, too.
A cheeky card brand. A live app for self-builders and renovators. Marketing from both sides of the table.
See what we’re building ↗What we actually do
Get the right pieces
working together.
010203040506
Website design & development
Pretty is nice. Useful is better.
Google Ads / PPC
Clicks are lovely. Customers pay the bills.
SEO & AI search
Give good customers a way to find you.
Social media & content
Have something worth stopping for.
Lead generation & funnels
Make the next step an easy one.
Strategy, brand & consultancy
A plan you can actually use.
A new website? Better ads? Everything’s a bit of a mess? Let’s work out where to start ↗
Some of the businesses we work with
Different businesses.
Same commercial focus.
We build audiences
People, not just
follower counts.
We own and operate communities where people talk about the work they do and the homes they want to build. Listening is part of the job.
4.5Kmembers*
Irish Construction Network
A construction community across Ireland for tradespeople, builders and others involved in the industry. A place for industry discussion, connections and shared knowledge.
Visit the community ↗*Rounded member counts displayed by Facebook on 21 September 2026. Membership is not a measure of reach, engagement or leads.
We take our own medicine
Our ideas.
Our skin in the game.
Co-owned brand / Shopify & e-commerce
Cocky Cards Co.
Good cards. Bad language. A proper business to put our own marketing thinking to work.
Meet the cheeky side of the business ↗
NOW LIVE
Budg-IT
A practical app for keeping the financial side of your self-build or renovation organised.
Founder-led, without the song and dance
You’ll be talking
to Matthew.
I’m Matthew Ralston, founder of RCM Impact Marketing. I work with businesses that want to be clearer, more visible and easier to buy from.
Roofing, construction and renewable energy are a big part of my experience. So are building communities, co-owning a card brand and creating Budg-IT. I care about what happens after the click.
A bit about meThe approach
Start with the business.
Then work out
the marketing.
How we work
Less guesswork.
More getting on with it.
Start with your business.
Who do you want to reach? What do you want to sell more of? What is getting in the way?
Pick the work that matters.
Agree the priorities, scope, costs and responsibilities before we start. You may not need every service.
Build, review, improve.
Get the work out there. Review useful evidence, including the quality of enquiries and what happens next.
Got something worth shouting about?
Let’s get it
out there.
Tell Matthew what you’re trying to achieve.
We’ll work out a sensible next step.